Business Momentum

Here I offer some guidelines to follow to help you stay strong mentally, although this through a critical situation in your company.

Keep marketing. Now is the time to intensify their marketing campaigns. You have the time, why not write additional items so that they can ” store “when you get busy again?.

You can now also be a good time to do a promotion, but do not say it’s because business is slow. Finding creative ways of others to do the same ( for example, may have a ” back to school special, since the kids are back in school have more time to acquire additional customer or two. ) or promotion can be about a product or a group program. ( Have a promotion around their product or program group does not have nearly the social stigma of riding their service. )

Do not answer the phone. Yes, you heard me. Pick up voicemail or hold a virtual assistant to return phone calls. Busy people are not worried that the phone rings. You need to get your mind off your phone ( or inbox ).

Their fees are not the problem. Another thing is the problem. It may not be enough, or the marketing of your target market is not the best target market for you, or you need to modify their offers or anything else that is happening. But the moment you start to drop their fees or doubt yourself, it’s time to start a vicious cycle downward.

Now this does not mean you can not put together a package of lower price and promotion. That’s fine and can be a smart business decision. But reducing your hourly rate is not a smart move.

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