Business Momentum

Characteristics of objectives – the company objectives should be:

Measurable
Business goals should be measurable, ie they must be quantitative and be linked to a time limit. For example, instead of the goal: “to increase sales,” a measurable objective would be: “increase sales by 20% next month.” However, it is possible to use generic objectives, but only if they are accompanied by specific and measurable goals together to achieve the generic.

Clear
The objectives should have a clear, understandable and accurate, must not be misleading or leaving too many margins of interpretation.

Achievable
Goals should be attainable, should be within the scope of the company, taking into account the capacity or resources (human, financial, technological, etc.) That it holds. It should also take into account the availability of time to comply.

Challenging
Should be challenging, but realistic. There must be something that will happen anyway, but something that means a challenge or a challenge. Unambitious objectives are not very useful, but easy targets at first may be an encouragement not to abandon the path it has just begun.

Realistic
Should take into account the conditions and circumstances of the environment in which they intend to accomplish, for example, an unrealistic goal would be increased from 10 to 1000 employees in a month. Goals should be reasonable, taking into account the environment, the ability and resources of the company.

Consistent
Must be aligned and consistent with other objectives, vision, mission, policies, organizational culture and company values.

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