As I mentioned in Article Writing to generate profitable business ideas to make money, my personal experience, one of the first business ideas that I explored was raising ostriches.
The idea of raising ostriches because I found fascinating as a rookie entrepreneur attracted me about the idea of developing a business idea completely new and original to “break the market” and was sure to raise ostriches going to become a millionaire.
I remember I found much information online about raising ostriches, how easy it was supposed to do and all the information I found said that it was a very profitable business idea because you could take full advantage of an ostrich to do business, from his flesh until their feathers were prized for their eggs from which could be used as decorative elements.
Because in my country had not breeding these animals, which excited me more because it would be the first to bring the business idea to my country, I contacted some U.S. breeders and others who sold a couple Chile Ostrich to get started in the business of marketing of this animal.
When I started doing my business plan began to detect a number of problems in this business idea:
1. The investment cost of entry was very high. He must travel to other countries to bring the pair of ostriches, have a wide field for breeding, the couple expect to play, etc.
2. By being first or among the first to market with the ostrich in my country would have to bear the cost of spreading my business idea to market. As I was at that time a novice entrepreneur looking for a completely new business idea but you forget that to be a completely new business idea, it will be for the public to which the cost of market entry will be much more expensive because you have to bear the cost of teaching the market the benefits of this new product.
If I think instead of selling ostrich meat would have thought of selling chicken, it is clear that much easier to sell the chicken is because people are eating chicken today and it would be very expensive and costly to teach the people who may ostrich meat is more healthy and nutritious.
Obviously it is still attractive to create innovative business ideas but maybe we should find novelty in some aspects of something that already exists. For example we could create a special form of sale or exhibition of chicken you want to sell in order to create a new business idea and original, so our risk is much lower.
3. I knew nothing about raising ostriches, is not know nothing about animal husbandry. It is very important that we know very well the business idea that we want to develop, I’ve already mentioned several cases of people who come to learn even practitioners for a year or more to the industry where he developed his idea in order to learn in depth.
I knew nothing about ostriches or on livestock by industry. As a kid my parents raised chickens, guinea pigs and ducks, but in a traditional way and for our own consumption but that did not make me or make me an expert at all in the factory farming of animals. If you do not know anything about raising animals was absurd that I would like to develop a business idea about something you know.
The case of ostrich eggs.
I write this article I just read in The Wall Street Journal an article discussed some investment advisers for bad business investments and just one of those cases was the case of ostrich eggs.
The case involved a client of an investment adviser that came with the business idea that he was selling a farm of these animals was to invest in the purchase of ostrich eggs for $ 5,000, was offered which could then sell those eggs at U.S. $ 20.000 or U.S. $ 30.000.
The consultant told this client that does not get into the investment because they do not know anything about that business. After a few months the customer lost all his money when the ostrich farm told him he had bought the eggs were spoiled due to a rare bacteria that had infected eggs.
Posted in 
Tags: