Business Momentum

What does Bayer and ibuprofen? rather than embark on price war between the product installed and generic and seek to differentiate by price, designing a new presentation of ibuprofen, and make the Actron, a presentation of the same amount of drug but rapid softgels absorption, and put it on the market at a price intermediate between Ibupirac and generics.

Look how interesting: they developed a new product that is different and break the framework that existed so far. This is not an expensive or cheap, this is a unique product!.

One laboratory had a bad strategy to try to impose a product they manufacture: Soy isoflavones.

ISOFLAVONES product called the Zohar (Zohar is the name of the company). Spent a fortune trying to impose the therapeutic benefits of isoflavones. What succeeded?, That the market will incorporate the concept, and that other competitors to leverage the investment they made, and build ISOFLAVONES with different brands.

What should have been those of Zohar? instead of promoting a generic (isoflavones) should have developed a product with a label whose formula are predominantly isoflavones, plus some other things that make you unique.

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