Business Momentum

One way to increase sales is to be aware of what customers think of competing companies, to do this we use certain online monitoring systems which scan certain words used in web pages and social networking sites like Facebook or Twitter, when the monitoring system finds a match, the mail and tell us gives us the address where such information. We also have the opportunity to do it manually, but it is always more comfortable when using automated systems.

In particular we must investigate complaints of competition are things like complaints about bad service they provide poor care or technical support, based on that we can plan an international organization in our business which minimizes any complaints arising, which are the “Achilles heel” of the competition, having already formed our labor structure optimized campaign can make our service better sharing of the competition. See examples like Apple vs. Microsoft vs. Nintendo and PlayStation. These companies have launched commercial where they exploited the weaknesses of the opponent, this at least allowed them to gain popularity and some extra customers.

We must also bear in mind not to enter the field of advertising low ethics and morals, such as Mexico’s Megacable who trade in their supposedly offer better speed and service that Telmex, being that they are one of the companies with the highest number of complaints in Mexico. Such as trying to trick people by offering the speed of 5Mbps for only 194MXN month, although at no time verbally clarified that the price is only during the first 3 months and 4 months after # the speed drops to 2mbps, but appears warning in small print for a few seconds, and on its website does not explain any of that respect.

In short, offering a better service than the competition without a doubt will bring much greater gains in the short term, since those who are poor service artos of competition will have the option to hire or buy from us (as applicable) .

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