Changing Global Scenario
Once the pricing strategy to follow, what happens if they change the rules of the game, something that happens often in the socio Argentina.
When there was a period of inflation (sustained and prolonged increase in prices), the general feeling is “everything is expensive, so if you address this situation the fear about losing market we do not adjust prices based on the escalating inflation there will be serious long-term financial and economic problems, since beyond a certain limit will begin working at a loss as to sell at a low price you can not replenish the raw material for the next production, and also confuses the business strategy, because may be perceived as very low cost and low quality relate.
In consumer products the price is usually a factor that gives the market. In this case only can analyze and adjust the variable cost, because if it is achieved is less than “price data”, the business will no longer be viable.
This concludes that adding a variable analytical review of prices on a regular basis, as well as shorten the time.
Next Steps:
• Reassessment of costs
• Constant Monitoring competitors
• Do not dismiss customer perception of value for money
• Analysis of growth of the sector which uses the product or service
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Posted in Business Ideas | 
Tags: Argentina, Business, Loss leader, Price, Pricing, Pricing strategies, Small business, Variable cost